Ridah Ridah Entertainment (R2E) is Atiim Chenzira’s brainchild — born from the need to bring together a lifetime of creative work under one roof. As a songwriter, musician, grassroots arts organizer, and audio-visual technician, Atiim founded R2E as a sole proprietorship focused on producing, managing, and curating audio, visual, and literary projects that reflect his vision and values.
What began as a record label and publishing company in 1996 has grown into a full-service audio-visual production company — now expanded with the addition of animator and motion graphics artist Joaquín Jutt and producer/engineer Jason Williams (JasWho?), bringing over 60 combined years of creative expertise to every project.
2009 – Present
As a lighting and sound technician, Atiim has worked as a sub-contractor for audio-visual companies across the country since 2009. His roles include Electrician, Rigger, Lighting Technician, Audio Support, and Labor — creating the perfect environments and moods for special occasions including music concerts, corporate events, weddings, and community gatherings.
Companies worked with:
reFRACTion Audio and Lighting Environments · Knight Visions · Everything Audio Visual · Allegra Entertainment & Events · and many other companies.
1996 – Present
Ridah Ridah Recordz & Publishing (R3NP) is the label and publishing arm of R2E — home to original recordings, releases, and licensing. The label roster includes:
Full catalog available at R3NP.Bandcamp.com
1985 – Present
Atiim Chenzira has been writing and performing music since 1985 — beginning as a songwriter at age 12 and performer at 14. His work spans hip-hop, soul, spoken word, and multimedia performance, most recently representing Maine at the John F. Kennedy Center for the Performing Arts’ Arts Across America initiative in 2020.
Work With Us
30 years of creative production experience. Based in Portland, Maine. Working nationally and internationally.
Sound · Music · Production · Portland, Maine